2017: I predict the death of the bacon sandwich
Well, I think it’s safe to say this has well and truly happened. According to research done by Ocado there are now more than half a million vegans in the UK, which is a 260% increase over the last decade. Ocado also reports that more than a third of the UK population identify as ‘flexitarian’ – meaning they are cutting down on meat and embracing a more vegetarian diet when they feel like it.
Veganism is the fasted growing lifestyle movement ever. Ocado’s research says vegan food sales increased by a whooping 1500% in 2016, which clearly says this is no longer a trend but a consumer choice that must be catered for.
Healthier eating in general has helped the rise of fast food chains such as Leon, and I see this growth first hand with a great proportion of CaterCost clients now focusing solely on healthy food menus.
Stats from The Vegan Society say that 40% of the country’s vegans are aged between 16 and 34. Now, I might be stating the obvious, but these people aren’t going to wake up at 35 years old and crave a bacon sarnie! This is a trend that is here to stay as these people have families and spread the news of the huge health benefits that come from a reduced sugar, plant based diet.
I feel vegetarians and vegans are our customers of tomorrow, and if I could put a bet on such things, I’d say we aren’t far away from seeing mainstream restaurant chains adopting a vegetarian based menu with meat options, rather than the other way around.
In next week’s email, I review the other prediction I made for 2016... and whether I got that one right too!
P.S. To read last year’s predictions email, click here.