Do your dishes pass new laws?
The new law was introduced by The Committee of Advertising Practice (CAP), who are the sister organisation of the Advertising Standards Authority (ASA).
- Any marketing you produce that promotes food and drink products which are high in fat, salt and sugar (HFSS) and target children under the age of 12, will be banned.
- This includes adverts on non-broadcast media, such as print, posters and cinema, as well as online via social media, TV platforms and video sharing platforms.
The problem with food made from scratch is, how do you know for sure that it’s healthy? And how do your customers know?
You need to know exactly what is in your dish and be able to provide the nutritional information associated with it.
If it’s healthy, show it off! If it’s not, you could be in trouble!
The reason behind this new law is the rise in obesity in young people. A quarter of 2-10 year olds and one third of 11-15 year olds are obese. And going even further, sugary drinks make up 30% of the daily sugar intake for 4- 10 year olds. That’s shocking!
Alongside this, young people aged 5-15 spend 15 hours a week online, with only 21% of boys and 16% of girls of the same age (in England) achieving their recommended amount of physical activity.
So what can you do?
- Promote your healthy options. Stand out amongst the uncertainty and make sure people know about the healthy meals on your menu.
- Be as transparent as you can. Prove it by displaying all nutritional information.
- Promote healthy living. If you can add a fun way of promoting a healthy diet and exercise then that definitely won’t hurt!
If you don’t know the nutritional information for your dishes, why not trial CaterCost Menu Management Software, which analyses nutritional information from all your made from scratch dishes, and possibly saves your bacon at the same time!