Is The Gluten-Free Evolution Driving Change At Your Tables?
It has proved to be one of the most “enduring food trends” to ever hit the UK and most food establishments are working hard to accommodate a growing number of customers with such dietary needs.
Research suggests that 1 in every 100 people suffer from coeliac disease (allergy to gluten) however as many as half of all the people that follow a gluten-free diet do so as a lifestyle choice. This is despite gluten-free having a bit of a negative association with dishes sometimes seen as “unappealing”, a Mintel survey found.
As celebrity chef Phil Vickery told The Publican’s Morning Advertiser – the “ignorance and arrogance of certain chefs mean that many gluten-free diners are being given lip service instead of being treated like valued customers.”
And they should be valued I say!
From my own research and experience, people with allergies are very vocal on social media and review sites. They become loyal to their favourite eateries and shout very loudly when things are good, and bad!
Twitter and Facebook are powerful tools for operators wishing to be known for their gluten-free offerings. Mouth-watering photos with relevant hashtags will soon get you in the streams of influencers - bring more customers through the door no doubt.
For my guidance on the tweaks your chefs can make (without breaking the bank!) check out the full article in the Morning Advertiser here.